The landscape of college athletics has changed dramatically over the last few years as a series of state laws throughout the country and adjusted NCAA by-laws now allow for studentathletes to be compensated for their name, image, and likeness (NIL).

A group of Butler alumni set out to find a way for both Bulldog student-athletes and non-profit organizations with strong ties to the community to simultaneously benefit from this changing landscape. That’s how and why All Good Dawgs Inc. was formed.

The creation of the 501(c) (3) organization and the fundraising has been guided by this group of Butler alumni, who have paired their respective professional expertise with their shared love of supporting their alma mater and the community at large. This group includes Mark McFatridge ’90, MBA ’00, Mark Schabel ’92, Rick Donovan ’90, Mark Minner ’12, Matt Howard ’11, Christina Fugate ’04, Jill Robisch ’02, Chris Miskel ’96, Krissi Edgington ’05, and Joe Gentry ’86.

Tax-deductible donations are used to compensate studentathletes for work performed on behalf of All Good Dawgs Inc. (AGD) partner non-profit organizations. Contracts are signed detailing the work to be completed on behalf of the non-profit organization providing marketing support they may not otherwise be able to afford.

Partnerships in the first year have benefited organizations such as Project 44, which was established in honor of the late Andrew Smith ’13 with a mission to grow the number of individuals registered in the national bone marrow donation database. Other partnerships have created additional awareness for Indianapolis-based nonprofits such as Keep Indianapolis Beautiful and the MLK Center, as well as national outlets with strong local chapters such as the Alzheimer’s Association, A Kid Again, and the Ronald McDonald House.

“To be able to have the opportunity to help kids and give back to the community is something I’ve always loved to do, and I appreciate All Good Dawgs for making it happen,” said Butler basketball student-athlete John-Michael Mulloy in September when the first year of partnerships were announced. Mulloy has provided promotional support to the Little Wish Foundation as part of his contract with All Good Dawgs.

The college athletics landscape is changing, but support for Butler student-athletes remains true; those alumni and friends of the University now have another avenue to showcase that support through All Good Dawgs.

Those interested in supporting Butler student-athletes and area non-profit organizations through their tax-deductible support of All Good Dawgs can learn more at