Getting stuck in a snowbank in rural Iowa didn’t freeze Sam Varie’s passion for politics in this presidential election year.

In January, the Butler University senior and former Student Government Association (SGA) President put his final semester on hold to volunteer for Democratic candidate Pete Buttigieg. With only 12 credits left to graduate, Varie arrived in the Hawkeye State on January 20 to help canvas and phone bank for the former South Bend, Indiana, mayor.

Thanks to some kitty litter under his dad’s car tires, Varie was able to escape the snow to continue his first foray into politics, a passion he developed during his years at Butler.

“In one of my classes, we studied marketing tactics in a political campaign. That was one of my first inside exposures to how a campaign operates,” says Varie, who will return to Butler next year to finish his senior year and receive his degree in Strategic Communication. “Mayor Pete’s entire marketing strategy is relational. He connects with people through empathy. That immediately grabbed my attention and was something I wanted to be a part of.”

Buttigieg team’s long hours and dedication were fruitful as Buttigieg narrowly defeated Bernie Sanders to win the Iowa Caucus. The results were delayed, but the outcome was savored. The momentum had Varie in good spirits while en route to the New Hampshire primary, which featured another strong showing from Buttigieg.

Sam Varie is helping with Pete Buttigieg’s campaign events. 

Varie’s role has now changed from a volunteer in field organizing to a staff member on the Advance Team. As an advance team member, he assists in event execution and management of town halls and rallies for Buttigieg’s campaign appearances. He is currently travelling across the United States.

As expected, the first few weeks of campaign work felt like “drinking out of a firehose,” Varie says. He went door-to-door talking with potential voters, and he attended events to drum up support for Buttigieg. His main mission was to connect with voters. 

“Iowan voters take the job as an early state very seriously,” Varie says. “We would knock on a door and be welcomed into the voter’s home for 30 or 40 minutes. Although some voters had one too many volunteers knock on their door, they really listened to everyone.”

A crashed smartphone app and the delayed results overshadowed the Iowa Caucus, but in the end, Varie was a part of the winning movement.

“More than anything, having a gay mayor from Indiana on the leader board was the victory,” he says. “The major takeaway from the beginning has been that we can envision love and support for Pete beyond Indiana, and we hope to build momentum going forward.”

Strategic preparation

Varie, an Indianapolis native, says his three-plus years at Butler have served him well so far during his first month on the campaign trail—especially his courses in Strategic Communication.

“Strategic Communication is all about developing relationships and communicating in a meaningful way,” Varie says. “I have to do that every day on the campaign.”

Varie is also leaning on his nearly two terms as SGA president to help him during the long campaign hours.

“My time at Butler was all about connecting with students and understanding what they love about Butler or what the challenges they face. I worked with them to ensure that they are having a positive experience,” Varie says of his service as SGA President. “That’s essentially what I’m doing on the campaign trail—connecting with community members, understanding their experiences, and talking with them about Pete’s vision for the America that we need. That relational aspect has been crucial to my success here.”

Experience right now

Vice President for Student Affairs Frank Ross got to know Varie through the student’s work with SGA. Ross believes that experience is serving Varie well.

“Sam is incredibly passionate about making positive change in the world,” Ross says, “and he worked tirelessly as SGA president to help students learn about issues and become civically engaged. He has taken this passion and what he learned at Butler to the national level in joining this campaign.”

Abbey Levenshus, an Associate Professor of Strategic Communication, only taught Varie in her introductory Promotional Writing course, but she has been the student’s advisor since Varie declared his major. Having previously worked as a staff assistant for Rep. Rick Larsen of Washington on Capitol Hill, Levenshus supported Varie’s decision to work on a political campaign and offered her advice.

“You get this one life, and you have to decide how you’re going to spend it,” she says. “You can come back to campus. This place will be here if that’s the way you want to do it. That is the Butler Way. Go and get experience right now.”

Varie is unsure if politics will be a part of his career after graduation, but he plans on soaking up this campaign experience as much as possible.

“Right now, I’m really enjoying it—the fast-paced lifestyle, the people I’m meeting, and supporting a presidential candidate I believe in,” Varie says. “But I also really enjoy the higher ed experience. I’m not sure where my future will take me, but I’m enjoying all of the experiences right now.”

Photography provided by Sam Varie

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Katie Grieze
News Content Manager

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