IU team won; Purdue team finished third.

A four-member team from Butler took second place in the finals of the Midwest Business Libraries Case Competition, a contest that challenges students to apply their business information literacy skills to solve a marketing and strategy problem.

Sarah BraunsteinJess Kolanowski

The Butler team included Sarah Braunstein, a student in the College of Communication, and three Lacy School of Business students, Nicole Henrich, Jess Kolanowski, and Bret Smith. Henrich and Kolanowski are employees of the Information Commons, a collaborative program of the Butler Libraries and the Center for Academic Technology.

Fourteen teams entered the competition, and six made it to the finals, including those from Butler, IUPUI, Indiana University (Bloomington) and Purdue. First place in the competition was awarded to the team from Indiana University, and third place went to Purdue.

This year’s client company was Crew Carwash, an Indiana family-owned business with 30 statewide locations. Teams in the competition were tasked with conducting research to present their recommendations for Crew’s social media marketing strategy.

Nicole Henrich
Bret SmithThe judging panel for the competition included Mindi McKeeman, Marketing Director for Crew Carwash; Hessam Sarooghi, Assistant Professor in the Lacy School of Business; Vanessa French, Electronic Resources Librarian at Butler; Heather Howard, Business Librarian at Purdue; and Katharine Macy, Business Librarian at IUPUI.




Media contact:
Marc Allan