Butler University is set to launch an online Master of Science in Sports Management program in August 2025, providing aspiring sports industry professionals with the knowledge and skills needed to thrive in the highly competitive field. With a strategic location in Indianapolis—internationally recognized as a major hub for professional and amateur sports organizations—Butler offers students unparalleled opportunities to connect with influential industry leaders and experts, positioning them for success in collegiate and professional sports roles.
“The sports industry is a $485 billion market, providing a wealth of opportunities for graduates of Butler’s Sports Management program,” said Dr. Joseph Valenzano, Dean of Butler’s College of Communication. “With Indianapolis serving as the home to the NCAA, the Indianapolis Motor Speedway, multiple professional sports teams, and national governing bodies like USA Gymnastics, USA Track and Field, and USA Diving, students will have access to a vibrant sports ecosystem. Our graduates—whether they are starting their careers or looking to advance—will have a distinctive advantage when pursuing job opportunities.”
The program’s 30-credit-hour curriculum includes six required core courses and four elective courses that allow students to tailor their education to their career goals. Core coursework covers essential areas such as sports management principles, legal and ethical considerations, strategic communication, and leadership. Elective options offer students the opportunity to explore specialized topics such as sports marketing, fundraising, event management, and facility operations.
Designed with flexibility in mind, Butler’s online M.S. in Sports Management program caters to working professionals and individuals seeking a dynamic learning experience that can be tailored to their schedules. The program combines asynchronous coursework with opportunities for live engagement with faculty and industry mentors, ensuring students receive a comprehensive and interactive educational experience.
In developing the curriculum, Butler University collaborated closely with Indianapolis sports industry professionals, ensuring that coursework remains relevant and aligned with the evolving demands of the industry. Faculty members and industry partners have crafted a program that balances theoretical foundations with practical applications, equipping students with the skills required to navigate the complex landscape of sports management.
Butler’s strong connections within the sports community provide students with access to exclusive internships, networking events, and mentorship opportunities with key figures in the field. Whether students aim to pursue careers in professional sports organizations, collegiate athletics, sports marketing agencies, or nonprofit sports associations, the program is designed to prepare them for a wide range of roles in the industry.
Prospective students can now apply for the fall 2025 cohort, with an application deadline of August 1, 2025. Interested individuals are encouraged to visit Butler University’s website for more information on admission requirements, tuition, and program details. Butler University alumni are eligible for a 20 percent tuition discount.