When he’s not making a name for himself playing basketball, Butler guard Jackson Aldridge is working on his career as a businessman/entrepreneur. As part of his Real Business Experience course, the sophomore economics major from Sydney, Australia, has created Stadium Sidekick, an inflatable drink holder that doubles as a seat cushion.

The Stadium Sidekick

Stadium Sidekick, which sells for $4, is designed to be customized with school and team logos, and marketed with this slogan: “Support your team with a full beer and a comfortable rear.”

“The long term goals of my business are to establish a reliable, comfortable, and unique product to both professional and collegiate sporting venues for fans to enjoy,” Aldridge said.

Product development began in Butler’s Real Business Experience (RBE) class, where students team up and devise an idea to produce and market a product or service. Then they produce and sell the product.

Aldridge and his team in the RBE class established a connection with a supplier in China to manufacture the product, and towards the end of the semester he made bulk sales totaling 200 units in just two weeks of sales.

If the business concept is approved by an outside funding review board, students can take a second class where they actually run their business marketing their product, and the College of Business will loan the team up to $5,000 to get up and running.

Aldridge is taking the second class and will be selling the Stadium Sidekick during the spring semester. After he pays back the money, he can keep the profits.



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Marc Allan
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