For over a decade, Butler University has brought admission excitement to a new level by surprising prospective students with their admission in the most memorable way possible—with a visit from the beloved live mascot, Butler Blue. Each year, Butler Blue travels across the country to personally deliver the exciting news to students who have been admitted.
In total, 519 students across states including Indiana, Illinois, Georgia, Tennessee, Michigan, and Wisconsin have experienced the thrill of Butler Blue showing up at their front door, acceptance letter in paw, to let them know they’ve officially been welcomed into the Butler family.
“These visits are so much more than just delivering an admission decision,” says Evan Krauss, Assistant Director of Digital Content Strategy and Live Mascot Handler. “It’s all about creating a memorable experience that shows students the type of community and support that they’ll receive at Butler. When they see Blue and me on their doorstep, they feel that connection. We’re bringing Butler to them. It often helps students realize that Butler is truly the place they want to be.”
With no plans to stop anytime soon, Butler Blue looks forward to visiting even more students in the years to come, welcoming them to the Butler family in the most unique way they could imagine.